How much value does your business name add to your bottom line?
How Unique is your Business Name?
Is your business name unique enough to be easily differentiated from the competition?
How Evocative Is Your Business Name?
Is your business name effective enough to evoke all that you wish it to do? Is the meaning clear enough?
How Does it Fit with Your Strategy?
How clearly is your business name linked to your marketing strategy; how much value does it add to it?